HERi Madagascar was founded in 2012 with the goal of connecting rural people in Madagascar with products and services that are innovative, efficient, and environmentally responsible. HERi was founded by people who care about clean energy access for the rural poor.

Having seen the great benefit that solar energy brings to individuals, communities and the global environment, HERi’s founders Junte Wasmann, Fafah Vonintsoa Mahafahatra and Zafi Rasoloheritsimba, dedicated themselves to building a socially conscious solar business that would use solar power to transform energy access and catalyze economic development within a financially sustainable, locally responsive model.  HERi Madagascar is young but it’s on the move — we’ve already established 60 operational solar-powered kiosk and grown our staff to over 80 employees. 



HERi Madagascar was founded with the belief that electricity helps everyone to live happier, more productive lives. We don’t need to build a case for the benefits of electricity — those benefits are all around us. From the moment you wake up to the moment you switch off the lights and go to bed, electricity is working to make things easier, faster, and more enjoyable. But rural communities in Madagascar that are not served by the national electrical grid miss out on these benefits, and instead resort to energy sources that are inefficient, environmentally damaging, and often even dangerous or unhealthy.

HERi builds and supports solar businesses that help these communities to access a range of products and services powered by renewable energy — so these communities can in turn power their own growth. We see electricity as the starting point, the spark, for better businesses, new ideas and shared success. We work with local entrepreneurs to launch solar-powered kiosks that are sustainable and scale-able, offering simple products and services that are vastly needed — lamps, phone chargers, printers, and more — so that their communities can prosper. HERi Madagascar’s solar kiosks become centers of commerce and information exchange, fueling social, health, and economic development that reverberates well beyond the products themselves. Families can watch the evening news, farmers can receive mobile payments more quickly and securely, children can study safely at night…the impacts are as myriad as they are compounding.

We believe there is far-reaching value to our work, and we are actively seeking and building partnerships to help us identify and deliver more products, services and training programs to continually serve the needs and desires of our clients. We listen to our partners, our franchisees and our suppliers to persistently strive for improvement and to embody the spirit of our motto, Together we grow.



HERi solar kiosks offer communities a one-stop shop to access electrical products and services that would otherwise be unavailable in rural, off-grid locations of Madagascar. HERi kiosks power a range of appliances, including lamps, refrigerators, printers and more [see our products here], that individuals can purchase, pay for per use or rent for varying lengths of time.

Our solar kiosks are situated in villages where individuals often have inconsistent income streams and little or no savings. Because HERi kiosks are permanent and managed by members of the communities in which they are built, we can offer flexible payment options that consider individuals’ circumstances, and provide maintenance and repairs on products quickly and easily to ensure uninterrupted service. Additionally, HERi entrepreneurs can offer the products that their community requests while growing their own business. All kiosks offer lamps and phone chargers, and in some areas the kiosks offer additional products, like refrigerators, printers or electric razors — whatever the entrepreneur determines there is a viable demand for. And, as bright and prominent buildings that draw attention, HERi kiosks are also increasing awareness and understanding of solar technology, paving the way for further proliferation of renewable energy sources in Madagascar.